Choose The Right Audience For Your Facebook Ads

Creating a Facebook Ad for ALL users is like shooting for the stars.
And not getting anything out of it.

 

So you’ve been told to put your business on Facebook. You were also told to explore Facebook Ads (or even Google Ads), saying it would generate you the leads you need for your business. You probably would have spent hours researching on the internet about ways on how to get your business known in the digital world.

A common miss is not focusing enough time and energy in deciding which audience you want your ads to target. While it seems ideal to target everyone, like all who see the ads, it lessens the possibility of getting the leads that matter to your business by a great deal. With a limited budget for ads, your focus should be on getting the ads seen by leads that can convert to sales.

But how do you know which audience to target? Check on the basics below to understand how you can jumpstart your business online with Facebook ads.

Basic Target Audience types:

• • Custom audiences 
    These are users you have previously engaged with. These are the people that are already in your directory and could be the very same set of people who are on the lookout for updates about your business. You may retarget users who viewed your services but did not book an appointment.

• • Lookalike audiences
    These are users who are likely to be interested in your business because they have the same characteristics as your current audience. The characteristics of your current directory are analyzed, and the audiences under this category would bear the same characteristics

• • Behaviour targetting
    This targets users that have sent specific signals to Facebook about their behaviors. This may target users who may have engaged in a business closely or remotely related to your product.

• • Interest targetting
    This targets users based on their Facebook interests. This would include users who may have ticked the type of industry you are in as part of their interests when they signed up with Facebook.

• • Demographics targeting
    This is a broad way to reach audiences. This may be based on age, gender, and location. This is proven to be effective if combined with other types of targetting.

Growth99 can guide you through the selection of which audience would best fit your business. Talk to us today, and we will offer you an end-to-end digital marketing strategy that would target audiences that matter. Join Growth99 today.

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