Seven months down and with the great pandemic shift that created the “new normal” worldwide and even in the digital world, SEO experts are now on the look-out for trends they can use to succeed post-pandemic.
With two months left to prepare digital strategies, are you and your business 2021-ready?
There are three important factors your business has to consider in getting your digital marketing plans in place. However, before getting these factors in your plan, it is important to remember that cutting your SEO budget will never make you win the race. In fact, more and more companies are now shifting to e-commerce and diverting budgets to focus on SEO-driven strategies. Your business should understand that e-commerce has taken a bigger shape during the pandemic and is highly expected to continue growing bigger by 2021.
Here are three things your business should know to get your 2021 plan in place:
1) Google Analytics can help you look at monthly and yearly trends of information and lead generation and consistent cashflow by comparing site traffic against revenue.
With Google Analytics, you can compare different ranges of months (with an equal number of days) both from 2019 and 2020 and see what caused either the increase or decrease of traffic in a site against the rise or drop in revenue. You will also see how organic click-throughs can actually drive more revenue. These days, many businesses are now focusing on growing their traffic and revenue organically based on the findings they saw in Google Analytics.
“..the key to gaining leads on your website is in making your business show in SERPs (Search Engines Results Pages). Search Engines like Google ranks results based on the relevancy of a website’s content to a search query.”
This is still going to hold true years forward.
2. Make sure your list of keywords to use for your SEO is up-to-date. It is necessary to conduct substantiated research on which keywords relating to the current situation can be brought with your site at the start of 2021 to jumpstart traffic.
In a previous newsletter, we did mention that the key to gaining leads on your website is in making your business show in SERPs (Search Engines Results Pages). Search Engines like Google ranks results based on the relevancy of a website’s content to a search query. Optimizing your website is how you get there. Optimizing means crafting all your digital efforts around ranking factors used by search engines. One of the top-ranking factors is the use of keywords in contents and links.
3. Lastly, do not cut yourself short of what your website should have in terms of content. Your website should be able to draw traffic in and keep them until the traffic turns into leads and then into revenue. Writing high-quality content on your pages will capture the leads you are looking for and give your website a great reputation. When your content has the most searched keywords in it and is relevant to searches it prompts Google to rank your website in their search results.
Growth99 is the best SEO company that could give you a clearer view of how to get these factors in your strategy and start your win. Get Growth99 in your team today and get the 360-degree digital marketing strategy that your business needs ready for 2021.
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