Everybody is talking about getting their brand out on Facebook. They talk about social media posts and advertisements and jump right away to posting stuff, asking people to re-post or share with the hopes it would get them the sales they need. This could work but this is not enough.
While word-of-mouth is one of the best marketing strategies one could leverage on to get their brand known, business owners may want to transform this traditional method to cope with the trends of the digitally-driven world we have today.
Nowadays, the word is transmitted in the form of social media. People no longer frequently ask “what’s on the news” but instead ask, “what’s trending?”. That’s one of your two goals: To get your business trending. Your next goal is to convert your trend to sales.
It’s hard enough to break through the barriers of competition online. Digital competition involves aesthetics, trends, and strategy. Aesthetics could come easy. Get a good layout that targets your intended audience and matches the dimensions allowed by Facebook, et voila! You are good to go. Leveraging trends to get people talking about your business is tricky. Getting your business to utilize what’s trending, such as hashtags and keywords, requires extensive SEO knowledge. A strategy is knowing where to put your resources in, how much you should spend, and how far you should go.
Take Facebook Ads as an example — which is a big thing in the industry these days to the point that a lot, especially those who have zero knowledge about how this works, spend thousands of dollars just for Facebook Ads. Not saying this is bad. This is good, and it could catapult your business to the top —- if you have a good cash flow to maintain it.
Before you spend all your digital marketing budget on Facebook Ads, you have to know the basics of it first. You will be surprised to know you don’t need to spend as much, and that your money is much better spent on other facets of digital media.
Everything starts with Facebook Ads Manager, a tool that allows you to create Facebook Ads for your business, conduct audience research, set up tracking, and see the performance. The first step you have to do is to figure out what you want your ads to generate for you. Know what your intentions are in creating an ad (is it for lead generation?). The next step is to decide which audience you want to target. This can be customized based on your preference. This could help you generate sales from your previous leads, or get new leads based on the characteristics of your current leads, or based on the demographics you like. All these may seem tricky at first, but it only takes guidance from an SEO expert and a comprehensive explanation of how it works, and soon, you’ll be able to get your Facebook Ads generating the sales you need without spending too much on it.
Growth99 can increase your Facebook presence by knowing which tools to utilize. We make sure your money is spent only where it is needed. Moreover, Growth99 provides robust marketing strategies that would cover your marketing needs from digital exposure to an actual sale.
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